Content planning for freelancers & creatives who want structure without the stress

The Services

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The Services ✦

This is for you if…

You’re running a business and trying to squeeze whatever creativity you have left into content

Your brand on social doesn’t quite match the vibe of the business you’re actually building

You understand the value of showing up online and how it links to sales, but struggle with consistency

You want your own corner of the internet and to build a community, not just post into the void

A woman with dark hair tied with a red scrunchie kisses a fluffy white cat with green eyes, sitting on her lap, in a home office with a teal desk, keyboard, and a cup on the desk.

Hello hello!

I’m Meg.
Content strategist, social media manager, and creator.

I’m self-taught, experience-led, and learned how powerful good content can be while running my own bakery. I help creatives get their socials organised, show up with confidence, and turn content into clients.

Current obsessions: books, knitting, coffee dates, and my cat, Elton.

  • This is The Plot Plan

    A done-for-you content strategy and calendar that turns your ideas into a clear, organised plan you can actually follow.

    Perfect if you want clarity, structure, and direction without handing everything over.

    Includes:

    • Content strategy aligned to your goals

    • A clear, ready-to-use content calendar

    • Prompts and guidance so you know exactly what to post

  • Monthly support through The Content Cycle

    Strategy, planning, content, and posting handled for you.

    For brands who want to stay visible and consistent without managing it themselves.

    Includes:

    • Ongoing strategy and planning

    • Content creation and scheduling

    • A collaborative approval process

What this looks like in action…

  • Instagram Grid Plan for an Aesthetics clinic

    Kelly Harris Aesthetics

    Service: Social Media Management + Content Capture
    Focus: Carousel graphics, story sets designed to sell, and both lightly-edited and highly-edited Reels
    Platform: Instagram

    View My Work
  • A photo booth labeled 'Photoautomat' inside a greenhouse or conservatory. Inset photo shows a wedding ceremony with a bride and groom standing before an officiant in an elegant hall. Bottom inset photo depicts a group of people dining at a wedding reception in a sunlit conservatory with large windows and green plants.

    Sallie Mudie Photos

    Service: Social Media Management
    Focus: Video-first content + trial Reels for discovery
    Platform: Instagram & TikTok

    View My Work
  • Instagram profile page of shopasena featuring multiple images and videos of women in swimwear, swimwear product displays, and outdoor scenes.

    Asena

    Service: Content Calendar Management (The Plot Plan)
    Focus: Product storytelling + lifestyle-led visuals
    Platform: Instagram + TikTok

  • Selection screen showing three options for matching card sets: Fungi, Shapes of Leaves, and Watercolour Swatches, with associated images and emojis.

    RoomyTown

    Service: Social Media Management
    Focus: Graphic-led story content + short-form video
    Platform: Instagram

  • A colorful promotional image showcasing two bags and a pair of socks. The puffy lunch bag has pink, green, and purple stripes, while the puffy cooler bag features green with blue, orange, and purple accents. The socks are light gray with a lemon tree design.

    Julia Davey

    Service: Social Media Management + Content Capture
    Focus: Consistent carousel, Reel, and story content to support a busy schedule
    Platform: Instagram

  • "The quality and outcome of Megan's work are always tenfold. She has a real natural ability to curate content that always has story-telling and authenticity at it's core."

    RoomyTown

  • "Meg is such a pleasure to work with. She is creative and passionate about deliverying impactful content and her work speaks for itself."

    NUSH

  • "In one word, incredible. Meg is a delight to work with and we coudln't be happier with the quality of the output."

    OFNATURE

Frequently Asked Questions

  • I’m an Instagram and TikTok girlie and we can focus on one, or both platforms in your package.

  • Please reach out through our contact form or schedule a call. I’ll walk you through the next steps and answer any questions.

  • Both.

    This works well if:

    • You’re early on and want to build strong foundations

    • You’re established but want more structure and consistency

    The common thread is that you value planning, strategy, and doing things properly.

  • Yes - that’s exactly what The Plot Plan is (my content calendar management service).

    It’s designed to give you clarity, structure, and a system you can use long-term, whether you continue working with me or not.

My Process

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Start with the service guide

Download the service guide to see exactly how I work, what’s included, and which option might be right for you.

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Discovery Call

(aka: let’s see if we’re a good fit)

We’ll hop on a call to talk through your business, your content, and what you actually need support with.

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Decision Time

Every business is different, and I’m never one to push you into a decision.

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Kick Off

Once you’re in, you’ll receive a contract, invoice, welcome pack, and access to your content planner. From there, we get organised, get clear, and get started.